Pat McGrath’s cosmetics company is in trouble: Madonna-Rihanna were his clients, he built a company worth Rs 9 thousand crores with the products made in the kitchen.

Pat McGrath, a black girl from London, who started from her mother’s kitchen and brought the magic of makeup to the biggest ramp of Paris-Milan. Today she is fighting to save her own company Pat McGrath Labs from bankruptcy. The world calls her the ‘Mother of Makeup’. From Madonna, Taylor Swift, Kim Kardashian to Rihanna, the faces we see shining on the red carpet have all had a touch of Pat’s brush. His brand Pat McGrath Labs, started in 2015, reached Rs 9000 crore in 2018. Was doing beauty business of more than Rs. becoming the first black woman-owned beauty brand to do so. Just eight years later, in January last month, the same company had to file for bankruptcy in America to get relief from debt. In this, Rs 453 crore was imposed on the company. It has been said that there is a debt of more than Rs. Pat is famous for arriving to Paris or Milan Fashion Week with 80 large suitcases, each containing thousands of eyeshadows, glitters and her secret formulas. His most famous product ‘Gold 001’ was not made in any high-tech lab, but in the kitchen. She wanted a gold shade with a metallic sheen, and the color she created by mixing pigments by hand sold out within minutes online after its launch at Paris Fashion Week. In a show in 2024, he created such a glass-skin effect on the faces of the models that there was discussion on social media for several weeks as to how this ‘glass doll’ like face was created. Behind this glamor the balance sheet of his company deteriorated. According to reports, rapid expansion, heavy marketing expenses, supply chain disruptions, and the cost of retail partnerships collapsed Pat McGraw Labs’ budget structure. Identity: Pat McGrath roams around with a mobile research lab. Born in Britain to a single mother of Jamaican origin, Pat McGrath was inclined towards fashion since childhood. Used to look at copies of Italian Vogue. The 1990s tour with Soul Second Soul singer Caron Wheeler, then work with photographer Steven Meisel, made him the first choice of fashion houses such as Prada, Louis Vuitton and Versace. She arrives at the show with 70-80 big trunk makeup bags. It is said that she roams around with a mobile research lab. Received the title of ‘Dame’ of the British Empire in 2021. She is the first black woman to receive this honor from the beauty world.



Source link